You Could Be Campaigning For the Candidate You Hate
Disclaimer: The statistical data to be shown does not reflect the views of the writer (she's not a registered voter anyway, unfortunately).
My full time job requires looking at statistics before coming up with marketing efforts so we eat analytics for breakfast few days a week. Today I shall welcome you to the wonderful (and accurate) part of the internet!
My full time job requires looking at statistics before coming up with marketing efforts so we eat analytics for breakfast few days a week. Today I shall welcome you to the wonderful (and accurate) part of the internet!
It’s no secret that
social media has become a part of our day-to-day living and truthfully, your
live feed on Facebook and trending
topics on Twitter contribute to the
results shown on popular statistical analysts such as Pulse Asia. Let’s take a minute to reflect here: do you have a
Facebook friend that receives a crazy amount of Likes on their posts and selfies (*cough famewhore chough)? Notice the comments section of
that post and you would notice, there are several comments and replies. Check
it out and come back to reading this article.
 |
| Just Googled this image. Credits to the owner/s. |
There’s a reason behind that fact- Facebook has an algorithm
called EdgeRank. It streamlines what
appears on your feed, your friend’s feed and their friends. It decides which stories appear in each
user’s newsfeed- it hides boring stories so if no interaction happens, no one
will see it. Professionals around the world have learned to work with this tool
because most friends and fans of a certain page never get to see updates made.
Now let’s take a moment to view statistical data thanks to Google Analytics as of April 25th (click the photo to
enlarge):
 |
*Jejomar “Jojo” Binay has
received few spikes in trend statistics over the last several months due to the
controversial charges he is currently up against.
*Miriam Defensor Santiago’s
stats are slowly rising because of her recent appearance at the 3rd
Presidential Debates.
|
If you would notice on your feed as of this moment, a lot of
people post about their favorite candidates and resort to bullying other people
who have different opinions of their own. People against Rodrigo Duterte also share posts that advertise against him. People
who have sided with Duterte relentlessly defend for their candidate and it
sparks a point of conversation all over your newsfeed. People who defend and are against Mar Roxas sparks a point of
conversation all over your feed. The point here is that regardless if you are for or
against a candidate, you are contributing to his/her online marketing efforts.
Bongbong Marcos, although generally
popular in Luzon has been poorly received by those against his father to the
extent of organized demonstrations and concerts aside social media posts urging
voters to vote for other candidates. Even so, he disappearing off your live feed
and the top spots at surveys won’t disappear anytime soon (click the photo to
enlarge):
 |
*Francis “Chiz” Escudero’s
momentum was spiked last February and has pulsed downward ever since the start
of the campaign.
*Gregorio “Gringo” Honasan is
not reflected since the search limits to 5 terms and he ranked lower than the
rest of his opponents.
|
At the end
of the day, bad publicity is still good publicity. So support your candidate as
much as you can and stop propagating against another candidate because you're just doing him/her a favor! Leave the Dutertards, Martards, Noytards, Daang MatuWEED, Poetards and all other tards you can think of alone. Capiche?
You can test out this statistical tool by Google yourself by visiting
google.com/trends.